Wednesday, September 4, 2019

YCMC x New Balance 990v5 “Loyalty”

US-based sneaker store YCMC and New Balance have come together once again for the release of the 990v5 “Loyalty.” Last year the two imprints joined to create a $100 USD bill-inspired 990v4, and now the duo presents a pair that “celebrates the hustle and the grind it takes to get to the top.” The YCMC x New Balance 990v5 “Loyalty” pays respect to the sneaker’s legacy in the DMV (DC, Maryland, and Virginia), let alone its global success as a culturally significant sneaker. YCMC has dressed the 990v5 in a clean classic colorway of grey pigskin suede alongside dark grey suede underlays, with bold red mesh poking through on the toe box, forefoot, and rear-quarter. 
The theme is fittingly American, tapping into these Made in USA sneakers with a final touch of navy which has been used for the laces. YCMC’s collaborative New Balance 990v5 “Loyalty” will release on September 6th for $200 USD via YCMC‘s website and in select Shoe City retail locations.
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It's all about "Loyalty"! Dropping 9.6.19

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