Tuesday, September 17, 2019

Supreme x The Velvet Underground Collection

The Velvet Underground was formed in 1964 by singer and guitarist Lou Reed and multi-instrumentalist John Cale, who then recruited Sterling Morrison for guitar and Maureen Tucker on drums. The band’s short-lived career is said to have changed rock music for future generations without having been incredibly successful at the start. Their first album, The Velvet Underground & Nico, failed to move more than 30,000 copies even though they had the backing of Pop Art sensation Andy Warhol, who had them as his Factory house band. Brain Eno, famed musician, and producer who coined the genre “ambient music”, said of the band's profound influence, “everyone who bought one of those 30,000 copies started a band.”

Supreme has tapped into the spirit of the band to design a clothing capsule featuring The Velvet Underground’s iconic album artwork and band imagery. The capsule includes a rayon shirt with the album art for Loaded, a ringer tee with black and white pictures of band members, a hoodie with the tracklist for The Velvet Underground & Nico on the back, and more. Check out the full collaboration below and grab your favorite pieces this Thursday at 11 AM ET at supremenewyork.com.