Monday, September 16, 2019

PUMA X Helly Hansen Collection

“From the sea to the street,” PUMA and Helly Hansen come together for their very first collaborative collection. Inspired by the ’90s, the capsule melds the former’s sports heritage with the latter’s technical expertise. The seasonal range includes a comprehensive selection of apparel, starting with logo-heavy reversible jackets, built with water-repellent fabric. The collab extends to co-branded clothing, from vests, hoodies, and tees, to a fisherman beanie and an oversized waist bag. 

The collection also stars three footwear silhouettes, starting with the Trailfox MTS, which features a nylon and suede upper as well as a mesh tongue with a jacquard-taped Helly Hansen logo. Next up is an LQD Cell Omega that includes a heat-cut PUMA logo on the heel, plus PUMA and HH branding on the tongue. Lastly, PUMA’s Nitefox is reworked with a transparent TPU formstripe, zig-zag stitching, round laces, and bungee cords. The PUMA X Helly Hansen collection drops globally at PUMA.com, PUMA stores, HellyHansen.com, Helly Hansen stores and selected retailers on September 26th.