Tuesday, August 20, 2019

Pharrell Williams x adidas Originals “Now Is Her Time”

adidas Originals and Pharrell Williams have come together again for a new campaign and collection. Titled “Now Is Her Time,” the new capsule is designed to champion women’s rights and features unisex apparel and footwear. Footwear styles in the collection include the Solar HU, NMD, BYW, and the Adilette silhouettes, all of which have been redesigned to come in a more diverse and wide-ranging selection of colors than ever before. Every style also features slogans along with the uppers, including “GRATITUDE/EMPATHY,” “BREATHE/THOUGHTS” and “INFINITE/SPECIES.”

To accompany the unisex footwear and apparel capsule, adidas Originals and Pharrell have worked with photographer Collier Schorr on a new campaign. Described as telling “the point of view of females from different backgrounds and the allies who support them,” the campaign features a diverse cast including community organizer and co-founder of Black Lives Matter Patrisse Cullors; filmmaker and human rights activist Sana Azim and model and co-founder of Style Saves Isabela Rangel Grutman alongside the likes of Syd, broadcaster Reggie Yates and surfer Keala Naihe.

Take a look through the campaign in the gallery above. The full “Now Is Her Time” collection is set to release on August 31st at adidas flagship stores and adidas.com.