Wednesday, August 21, 2019

Nipsey Hussle x PUMA Collaboration

Earlier this summer The Wall Street Journal reported athletic company PUMA would be continuing its collaborative efforts with the late rapper Nipsey Hussle. Fans of both entities have since been patiently waiting to hear more concrete details about the forthcoming pairing. Hussle’s team has now confirmed that a co-branded apparel collection between PUMA and Hussle’s TMC brand (The Marathon Continues) will be available on September 5. “Nipsey spearheaded this project from concept to final product over the course of last year, flying to meetings, reviewing samples, bringing in material references he liked and most importantly ensuring that it reflected his style authentically with no compromise. 
Each detail from logo placement, fit, colorways, and materials was thoughtfully done,” an Instagram post confirming the collaboration reads. “This project is very special to our team and we’re handling it with the utmost care to ensure it’s delivered exactly as Nipsey envisioned it. It’s a privilege for us to honor his commitment and carry out this project for people to receive a personally curated collection by Nip Hussle Tha Great.”

His team went on to tease what the collection will be comprised of, mentioning a “khaki suit and tracksuit.” No items have been officially revealed however Nipsey’s “signature style and DNA can be found in each garment that’s part of this collection.”

Before his death, Hussle served as PUMA’s brand ambassador and starred in several ad campaigns for the label. He teased a video of him signing a contract with PUMA a few days before his untimely death. Keep it locked here for more details on the collection before it drops on September 5.
View this post on Instagram

Our team is proud to announce that our first collaborative capsule with Puma drops on September 5th 2019. Nipsey spearheaded this project from concept to final product over the course of last year, flying to meetings, reviewing samples, bringing in material references he liked, and most importantly ensuring that it reflected his style authentically with no compromise. Each detail from logo placement, fit, colorways, and materials was thoughtfully done. His signature style and DNA can be found in each garment that’s part of this collection from the khaki suit to the tracksuit. This project is very special to our team and we’re handling it with the utmost care to ensure it’s delivered exactly as Nipsey envisioned it. It’s a privilege for us to honor his commitment and carry out this project for people to receive a personally curated collection by Nip Hussle Tha Great.

A post shared by Nipsey Hussle (@nipseyhussle) on