Tuesday, August 6, 2019

Alexander-John Launches NYC-Inspired PUMA Ralph Sampsons

Designer Alexander-John is teaming up with Saks Fifth Avenue and PUMA to craft the sneaker brand’s newest Ralph Sampson silhouette. Created exclusively for Saks Fifth Avenue, the “Intersection Pack” merges street style and luxury fashion. The taxi yellow colorway, “Off Duty,” is finished with matte black houndstooth and black denim laces. The sneaker also comes in a bright safety orange colorway called the “Detour,” with indigo-dyed denim laces by Aglit Italy. Orange stitching blends seamlessly into the eye-catching shoe. Alexander-John used the endless herds of taxis and constant construction sites in the city as sources of inspiration for his collection, emphasizing iconic signs of the city through colors and names. “NYC” is printed on the sides of both shoes.

Saks’ collaboration with designer Alexander-John and PUMA perhaps hints at the department store’s decision to employ new strategies to draw in millennials, utilizing aspects of the streetwear industry to do just that. The Saks-exclusive sneakers have no confirmed price yet but will be available to purchase on August 8th. With any purchase of the “Intersection Pack,” you’ll receive a limited-edition bag designed by Alexander-John.