Thursday, July 18, 2019

Sole Origins: How Michael Jordan Changed Sneaker Culture in Chicago

Sole Origins is Complex’s captivating docu-series that uncovers the untold stories of the most elusive sneakers from Chicago, London, and Germany. Interviews with Sneaker Shopping’s Joe La Puma, Just Don founder and Nike collaborator Don C, producer and rapper Dizzee Rascal, Adidas creative director Paul Gaudio, and hip hop artist Dreezy. Find out how Michael Jordan and his brand influenced the new generation of creatives in the city including Kanye West and Virgil Abloh. Don C speaks on how he became one of Nike's biggest collaborators and how sneaker boutiques like Leaders 1354 and Succezz changed the landscape in the area.