Tuesday, July 30, 2019

Patta x New Balance "Runs In The Family"

Fresh from debuting its latest collection with record label-turned-festival Dekmantel, Amsterdam’s Patta has teamed up with New Balance for a new lookbook. The shoot is part of New Balance’s “Runs in the Family” campaign, which also featured a short film featuring Kawhi Leonard, Jaden Smith, Sadio Mané and more, and was shot at the football-inspired Patta x New Balance Cup on the Netherlands beach. The stand-out styles showcased in the lookbook include New Balance’s modernized 997S silhouette, which is seen the “Castlerock/Amazonite” colorway, as well as the brand’s 997H sneaker. The shoot also features various apparel pieces, as worn by The Originals, the Patta-affiliated brass band who appeared at the event. The new lookbook marks the start of an ongoing collaboration between Patta and New Balance, which is set to develop over the course of the next year. Take a look through the lookbook in the gallery below.