Thursday, July 18, 2019

NYPD Shuts Down Release After Adidas Tries to Sell Sneakers for 99 Cents

adidas Originals is celebrating a hot weather staple this week with a surprise NYC pop-up collaboration with Arizona Iced Tea. Four cross-branded sneakers are up for grabs at the event, but this isn't an ordinary retail drop. Rather than pay a standard retail price for the shoes, attendees will be able to pick up one of the four sneakers with the purchase of a 99-cent can of Arizona Iced Tea. The group consists of two versions apiece of the Continental 80 and Yung-1. Two colorways mimic Arizona's Green Tea Ginseng can with aqua uppers covered in pink floral embroidery, while the other two get inspiration from the drink company's Iced Tea Lemonade flavor with dashes of pink and yellow. Of course, where there's a come up to be made, resellers will come out in droves, and that's exactly what happened here. The pop-up kicked off today at 208 Bowery St. and as has already been temporarily shut down by the NYPD as of publishing.