Wednesday, July 17, 2019

MCM Taps Billie Eilish to Front Its New FW19 Campaign

In an interview with WWD, MCM’s new global creative officer Dirk Schönberger announced the campaign and explained why Billie Eilish was the perfect fit. “This is such a strong message at a time where uniformity is somehow on the rise. She’s a game-changer: Not only is she disruptive, but it also feels like she can’t be corrupted. It’s not a marketing trick: She is that person. She really stands out in the current music scene.” In the campaign, photographed by Lea Colombo, Eilish wears accessories the German brand’s FW19 collection, rocking a crossbody bag and hat in MCM’s signature print.