Tuesday, July 16, 2019

Kanye West And The Creative Process Behind His Adidas Yeezy Shoes

Since signing with adidas in late 2013, the one known as ‘Ye has created a footwear empire thanks to the creative control bestowed on him by the German sportswear brand. In fact, the ability to maestro his own creations is the reason why he ended negotiations with Nike, and when it’s all said and done, letting Kanye walk might be the biggest what-ifs in the Swoosh’s history. In a recent feature with Forbes magazine, Kanye West revealed an extensive assortment of footwear samples, roughly 95% of which has yet to hit the market. This extremely thorough and robust catalog is one of the reasons why the adidas Yeezy line will haul in $1.5 billion in business in 2019, and why that number could easily double in the coming years. Kanye’s a prophetic jump over Jordan might come sooner than you think. Kanye West is the third highest-earning celebrity on Earth. Mostly due to his Yeezy line with adidas, Forbes pegs his pretax income at $150M over the past year. West dives into the process behind his shoe line and best-sellers like the Yeezy Boost.