Tuesday, July 23, 2019

Gucci Celebrates its Ace Sneaker With Second Chapter of #24HourAce

With it's Ace Sneaker consistently standing as one of its most popular items, Gucci recently delivered the second chapter of its Instagram-based project “#24HourAce” to celebrate the footwear option. Enlisting a group of diverse creatives, the latest installment is centered around self-expression, a concept rooted in the Italian luxury fashion house’s contemporary vision. The group comprised of multimedia artists, collagists and directors drew inspiration from the Ace’s codes, colors, graphics, and design elements while reflecting the digital culture, most notably, the popularity of ASMR (Autonomous Sensory Meridian Response). Argentinian motion graphics designer Esteban Diacono created an unsettling work, while Hong Kong-based 3D animator Daniel Lam opted for a hypnotic and satisfying visual. The surreal we offered in the works of New Yorker Didi Rojas and Japanese collage artist Kensuke Koike. Take a look at the second installment of Gucci’s #24HourAce project above.