Tuesday, July 23, 2019

GOAT Sneaker App Officially Launches in China

GOAT has officially launched its sneaker app in China, the company’s number one international market, as announced by the brand today. Users in the region will have access to a localized version of the app, as well as a new WeChat Mini Program. GOAT plans to kick things off in the area with a three-day event that it says will feature the “rarest and most exclusive” sneakers. To support its expansion in China and the Greater Asia Pacific, the company has opened a facility in Hong Kong, though the Shanghai-based team will lead the overall operations. The move marks GOAT Group’s first major expansion since Foot Locker invested $100 million USD into the brand back in February.