Wednesday, July 24, 2019

FILA Launches Explore Collection Pop-Ups Around the World

Dropping this week is FILA Explore, an all-new collection that combines a spirit of adventure, sports, and style. The limited-edition line includes footwear, clothing, and accessories that are a colorful, fresh take on the outdoor-wear trend. The collection is actually inspired by the brand’s heritage. To hit you with a lil’ FILA history, in 1978, Reinhold Messner, a world-famous mountaineer, summited Mount Everest without using supplemental oxygen. This broke records, all while Messner was outfitted in high-tech FILA gear. Drawing from this, the Explore collection is made up of four categories: Canyon, Woods, Mountains, and Elements, each with their own dope FILA logo treatments and colorways.

The collection includes sneakers, sandals, windbreakers, tees, backpacks – everything you need to kick your exploration into high gear. To get up close and personal with the line, FILA is launching Explore pop-up stores globally, beginning on July 26th, that will be super photogenic (i.e. Instagramable). Throughout the three-week duration of the pop-up, FILA will host panel discussions with key influencers and offer additional on-site programming activities. On July 26th, NYC, Los Angeles, Beijing, Guangzhou, Mumbai, Santorini, and Tokyo all open their doors for guests to experience the Explore pop-up with a variety of local influencers and celebrities slated for attendance.

FILA Explore Pop-Up Stores

July 26th
New York, NY: 428 Broadway, New York, NY, 10013
Los Angeles, CA: 721 South Los Angeles St, Los Angeles, CA 90014
Beijing, China: 101 Chaoyang N Road Chaoyang Qu, Beijing Shi, China, 100000
Guangzhou, China: K11, 2F, 6 Zhujiang East Rd, Tianhe Dist, Guangzhou
Mumbai, India: Kala Ghoda Fort, Mumbai, Maharashtra 400001, India
Santorini, Greece: Fabrica Shopping Center Fira, Santorini, Greece
Toyko, Japan: 16 6-19-15, Jingumae Shibuya Ku, Tokyo To, 150-0001, Japan