Tuesday, June 25, 2019

Concepts x New Balance 997S Fusion “ESRUC”

Boston-born brands Concepts and New Balance are linking up once again for a collaborative sneaker. Finding inspiration in their city’s infamous Curse of the Bambino superstition, the partners are celebrating its 100th anniversary with the revamped 997S Fusion “ESRUC.” Retaining the 997’s OG upper of high-grade pig suede, the iteration arrives in hues of regal purple, pink and gold offset by silver reflective details. The model rests on an elevated midsole retooled with New Balance’s “Encap Reveal” technology and features other like Concepts-branded insoles, a special Concepts box and extra lace sets. The Concepts x New Balance “ESRUC” drops June 28th exclusively at Patta London for $200 USD.