Thursday, April 11, 2019

Nike Easy-Access Air Zoom Pegasus 35 FlyEase Empowers Runners With Disabilities

Yesterday, Nike unveiled the latest iteration of FlyEase, the brand’s proprietary, easy-entry footwear system designed by Nike’s athlete innovation director Tobie Hatfield. The laceless system features a special closure, comprised of a hook-and-loop strap that zips closed to lock in the wearer’s ankle. The release of the Zoom Pegasus 35 FlyEase was fronted by 22-year-old Paralympic athlete Sophie Hahn, who praised the new kicks by saying “The fact that Nike has developed this product for athletes like myself who find it difficult to tie or untie trainers or spikes means a lot. After all, it’s a crucial part of being a sprinter: you need good footwear to do good training sessions". The new FlyEase shoe is a performance running model, and Hatfield notes that Nike is looking at how FlyEase could be applied to other product categories. In 2017, a FlyEase LeBron 10 was also released, which applied the idea of an easy-entry closure to a high-top silhouette.