Tuesday, March 26, 2019

Chanel x Pharrell Collaboration

Pharrell has now officially debuted his full Chanel collaboration. Aptly titled “Chanel Pharrell,” the collection features heavy co-branded detailing including embroidery and sequinned logos. Stand-out pieces in the collection include the previously-teased yellow bathrobe, brightly-colored hoodies and T-shirts. Other key pieces include the range of accessories, which spans oversized shopper bags, “Chanel Pharrell” diamond jewelry and bucket hats. In terms of footwear, the collection covers sneakers with hand-drawn text and doodles, as well as co-branded loafers and sliders. The collection also references a personal anecdote from Pharrell. The creative once bet with a friend that he would not work with Chanel. Having lost this bet, Pharrell has printed his response to his friend on a T-shirt.

To coincide with the launch of the collection, Pharrell has released a behind-the-scenes video of the collection. In the video, Pharrell discusses the idea of gender-fluidity, meeting Karl Lagerfeld and the importance of the number 5 as an influence on the collection. Other participants in the video discuss the influence of Akira and motorcycle gangs on the campaign, as well as how the collection fuses streetwear with Chanel’s “devotion to haute couture and artisanship.” The full “Chanel Pharrell” collection is set to release in Seoul on March 29, before getting a global release on April 4th.