Friday, August 24, 2018

Nike Closes South African Stores Following Discovery of Racist Video

Nike closed several South African stores this week following the circulation of a video in which a man reportedly linked to the company used a racial slur. South African media initially brought the clip to light, reporting that the man seen in it, later identified as Adam Catzavelos, was married to a Nike merchandising director. In the video, Catzavelos, a white man with a South African accent, can be seen wearing a straw hat and reflective shades on a beach assumed to be somewhere near Cape Town. He walks the camera around the beach, stating “Blue skies, beautiful day, amazing sea and not one k*ffir in sight.” Known as the “K-Word” in the region, the phrase is a deeply offensive, apartheid-era slur used to refer to a black person comparable to the “N-Word” in the West. Following the incident, Catzavelos has been publicly shunned on social media.