Monday, August 27, 2018

adidas Creates A Speedfactory AM4 Inspired By Tennis Legend Billie Jean King

With the US Open in full swing, tennis fervor is certainly high. Many brands with a rich court heritage are dipping into their history books for special releases, and adidas is looking to both their past and future with a special Speedfactory AM4 created in collaboration with the legendary Billie Jean King. This unique Speedfactory arrives dressed in a royal blue, a colorway inspired by the legendary blue shoes King wore during a pivotal match 45 years ago. For further special touches, King’s likeness appears on the tongue and the heel features further co-branded detailing. Although the colorway and accents may be heritage-inspired, the technology is all futuristic with a NFC-enabled tongue patch, ultra-light Speedfactory upper, and full-length Boost midsole providing exemplary performance. Launching alongside King’s new “Here To Create Change” social justice initiative, the shoes are limited to a run of 300 and will be available on adidas.com and at the adidas US Open pop-up starting August 27th for $200 USD.

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