Wednesday, July 11, 2018

adidas Skateboarding Unveils The 3MC Silhouette At Creator’s Event In NYC

On Friday, July 6th adidas Skateboarding kicked off its nine-day Das Days series with a launch event for the new 3MC silhouette at the Flower Shop in New York City. Named the #OUR3MC event, it acted as a photo exhibition for the brand, riders, friends, and family, where creatives from NYC’s skate scene were tasked with putting their personal spin on the sneaker’s blank canvas. Beach Fossils, Rachelle Vinberg, Nestor Judkins, Brock Fetch, Who Kid, TJ Mizell, Frankie Spears, Yaje Popson, and Ryan Mettz, as well as the staffs from Scarr’s Pizza and The Flower Shop each participated in the event and documented their journeys with the shoes via visual diaries made of polaroid photographs.

Whether it be as a DJ, working in a pizzeria, or tearing up the pavement as a skater, each of the participants were asked to have the sneaker depict their everyday lives. Check out how all these NYC skate savvy individuals put a personal touch on their own 3MC below.
1 / 3
2 / 3
3 / 3